To disrupt or be disrupted: ONE: The Alltech Ideas Conference will challenge attendees to harness the power of disruption
One idea, from one person, can disrupt the status quo to create opportunity — or challenges — for many. Will agriculture be a positive disrupter, creating opportunity? Or will the industry be caught playing defense to disruption?
ONE17 will be held May 21–24 in Lexington, Kentucky, and promises to be an experience jam-packed with ideas, innovations and solutions for the agriculture industry. The annual international conference, now in its 34th year, draws more than 3,000 attendees from over 70 countries.
“Our goal is to help our partners in agriculture put their ideas into action,” said Dr. Pearse Lyons, Alltech’s founder and president. “If you want to activate your vision, gain a more global perspective and connect with the most innovative minds in agriculture, ONE17 is the only place to be.”